Algerian products: Qualitative progress opens new opportunities for export - The Libyan Report

Algerian products: Qualitative progress opens new opportunities for export

ALGIERS – Tyres, TV sets, floor tiles and electrical products are among the many made-in-Algeria products which national operators managed to export to foreign markets.

Met at the National Fair of Products destined to export "Djazair Export", the assistant general manager of SATEREX, Djamel Guidoum, told APS that his company, owner of IRIS brand, has exported tyres to Spain for the first time.

The Algerian tyres have been exported to a Spanish operator operating in the Portuguese and Moroccan markets, said Guidoum.

SATEREX has launched his huge tyre complex in Setif, last July with an annual production capacity of 2 million tyres, which 30% is destined to export. This rate will raise to 50% within three to four years, while the complex capacities will increase in five years to reach 5 million tyres.

The company plans to participate in various key fairs in Shanghai, Dubaï and Las Vegas.

"With these participations, we will be able to publicize our products that are competitive and certified to foreign markets," he said.

Regarding electronic products, appliances and mobile phones, Guidoum said that SATEREX products are already present in Tunisia, Libya, Morocco and some European markets. "We have recently sold a quantity of our TV sets in Germany and the feedback is very positive," he said.

As for him, Carreau du Sahel company - Koléa (CSK) which also participates in the Fair, exported more than 70 tonnes of monolayer tile to France: "This first operation aims at introducing our products to European markets," said its manager for Development, Mustapha Lehouidj.

For two years, CSK exports to Senegal and recently has received orders from Mauritania, added the official.

In recent years, this company has supplied several projects in Algeria, notably the Great Mosque of Algiers "Djamaa El Djazair ", Algiers metro stations, Mostaganem Tramway and the pavement of the main boulevards of Algiers.

BMS Electric, a company specializing in the manufacture of electrical equipment and accessories, has been able to gradually expand its foreign market presence by exporting to nine African countries: Tunisia, Libya, Mali, Niger, Mauritania, Cameroon, Senegal, Burkina Faso and Chad.

"We conducted our first export operation in 2006, and now we are present in nine countries with 80% of our products," said Corporate Marketing Manager, Mahmoud Ouazaa.

The Electro-Industries company, which specializes in the manufacture of transformers, is also embarking on new markets.

In this regard, he has designed specific transformers for Mauritania, from plant based in Azazga (Tizi-Ouzou).

This public company has also set up a joint venture project with the Indian company "Vijai Electricals", in partnership with Sonelgaz, for the creation of power transformers manufacturing plant up to 315 MVA.

The new factory that will start producing in 2021 looks to export a significant share of its production, according to officials of the company. source